Lowe Brindfors

The Ocean Virgins

Trygg Hansa

Trygg-Hansa are known for their commitment to water safety. For the past sixty years they have been giving away life buoys for free to the municipalities of Sweden and boat clubs. Resulting in that the Swedish coastline today is guarded by 80 000 life buoys in the brand colours of Trygg-Hansa.

In their latest campaign Trygg-Hansa provide a new perspective to their iconic life buoys. Here we get to meet four persons who never been at the sea, and experience their thoughts on what the sea means to them. We also get to see their first ever encounter with the ocean. Through the eyes of these people, more people may rediscover the beauty of the sea. And appreciate the efforts made by Trygg-Hansa.

This documentary film project was made together with renowned filmmaker Göran Hugo Olsson. Please take a moment and come with us to the sea!

Share this project

Get in touch

It’s easy to get in touch with everyone at MullenLowe Brindfors.
Just send an email to
firstname.lastname@mullenlowebrindfors.se

Need some more information?
info@mullenlowebrindfors.se

Interested in working here?
work@mullenlowebrindfors.se

Need our help?
new.business@mullenlowebrindfors.se

MullenLowe Brindfors

Visiting address: Malmskillnadsgatan 44 (entrance from Jakobsbergsgatan),
SE-113 88 Stockholm, Sweden. Tel: +46 8 566 255 00

Postal address: MullenLowe Brindfors AB, Box 7157, SE-113 88 Stockholm, Sweden