Book an unordinary fika.
Gevalias mission is to create new unexpected meetings through coffee. In our new campaign, we give people a little push, by inviting them for coffee with ten persons, at ten different locations where one wouldn’t normally go for coffee. Or how about an animal cage, the top of a harbour crane or in the middle of an empty football arena? Through a collaboration with service company Book-a-Table, we made it easy for anyone to book a spot.
During a campaign period of two weeks the ten ordinary people Bengt, Majsan, Yvette, Hardy, Marie, Daniel, Rebecka, Glenn, Jan- Tore and Ingela are seen all over Stockholm and Gothenburg, inviting total strangers for a cup of coffee. That’s what we call unexpected.