MullenLowe Brindfors | You never walk alone
We use relevance and creativity to get our clients’ brands an unfair share of attention.
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You never walk alone

Based on the feeling of loneliness and vulnerability one can feel about getting tested for HIV, we launched You never walk alone for Stophiv during Stockholm Pride. Everyone who got tested or acquired information received a wristband pulsating in red. When someone new got tested, all wristbands flashed in Pride colors. The campaign website and a screen in the Pride park were updated in real time, completing the rainbow flag continuously. The activation generated an all-time high in number of tests.