MullenLowe Brindfors | WORKFULNESS
We use relevance and creativity to get our clients’ brands an unfair share of attention.
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In an industry struggling with trust issues and fierce price competition we found a long-term solution that made Telenor a more relevant and responsible business partner. Workfulness creates change towards healthier, more efficient and sustainable workplaces from a digital perspective. Built from collaboration with neuroscientist Katarina Gospic and a PR campaign, it has evolved to a business offering and ongoing stream of communication that has reached every Swede more than four times, through earned media alone.