MullenLowe Brindfors | The 140 pitch
We use relevance and creativity to get our clients’ brands an unfair share of attention.
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The 140 pitch

64% of the Swedes have had a business idea but only 34% of those have made an active attempt to realise it. We created the 140 pitch for Telenor, who invited people to pitch their ideas within a 140 character limit in social media, and put entrants in touch with business angels. Among hundreds of entrants, the jury awarded 29-year-old Karl Olofsson for his pitch “Use mobile/computer/video gaming as motivation instead of distraction by connecting it to your training and study results”.