MullenLowe Brindfors | The gift wrapper
We use relevance and creativity to get our clients’ brands an unfair share of attention.
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The gift wrapper

Media Markt believes that Technology is life, so we introduced the world’s first gift-wrapping robot – The Gift Wrapper – a unique collaboration between Media Markt, ABB and Lund Technical University. The robot, who’s real name is YuMi (You and Me), helped Christmas shoppers with gift wrapping in 18 Swedish cities and was featured in both nationwide morning TV and local media, showcasing her skills and Media Markt’s limitless imagination in bringing technology to the masses.

Client

Media Markt