MullenLowe Brindfors | Everyman’s right to water
Allemansrätten is the Swedish expression for our unique approach on Everyman’s right to roam – as codified in Swedish law.
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Everyman’s right to water

Allemansrätten is the Swedish expression for our unique approach on Everyman’s right to roam – as codified in Swedish law. We created Allemansvatten (Everyman’s right to water) for insurance company Trygg-Hansa – aiming to help 40,000 Swedish kids learn to swim, adults to try their swimming skills and to add more life buoys around the country. All to make Swedish waters safer for more people.

Client

Trygg-Hansa