MullenLowe Brindfors | Test-drive for life
We use relevance and creativity to get our clients’ brands an unfair share of attention.
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Test-drive for life

We have been working with BMW and The Swedish Childhood Cancer Foundation for three years, promoting Drive for life in order to raise money for childhood cancer research. For every BMW test drive during the campaign period, BMW gives 100 SEK to the foundation. The first year generated more than 20,000 test drives and the following years have resulted in even more, which means that the initiative has generated a total funding of more than 13,000 hours of childhood cancer research.