MullenLowe Brindfors | xDRIVE
We use relevance and creativity to get our clients’ brands an unfair share of attention.
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When competitors say their four wheel drive is good to have when winter sets in, BMW makes the point that their intelligent xDrive four wheel drive system makes you a better driver all year round – on all surfaces and regardless of weather.  In our xDrive campaign we focused on Swedish intersections all over the country and different kinds of weather and seasons. Captured from above they all became X – for xDrive.