MullenLowe Brindfors | An unexpected fika
We use relevance and creativity to get our clients’ brands an unfair share of attention.
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An unexpected fika

Gevalia wants to create unexpected meetings through coffee. Through An unexpected fika (the typical Swedish coffee moment) we gave Swedes a little push by inviting them for coffee with ten persons, at ten different locations where one wouldn’t normally go for coffee. Or how about an animal cage, the top of a harbour crane or in the middle of an empty stadium? Through collaboration with booking service Book a table we made it easy for anyone to book their unordinary fika, and all sessions were immediately booked out.